Cadillac says the time is right for it to finally launch in Australia, as it once again offers factory right-hand drive vehicles and a growing lineup of electric models. “It really is about timing..
. but around where the brand’s going and also the incredible EV lineup that we have coming,” said GM Australia and New Zealand managing director Jess Bala. “So when you look at our market here across Australia and New Zealand, obviously it’s one of the most saturated markets in the world, but we also think that’s a really great thing because it gives us an amazing opportunity to really stand the Cadillac brand out on its own through either the amazing vehicles that we have coming or the customer experience as well.
Journalism for the curious Australian across politics, business, culture and opinion. “When you combine that with what GM is doing as a whole globally and strategically, now just meant the right time as GM as a company is evolving, the Ultium platform allowing us the flexibility to do vehicles built right-hand drive in the factory. “Everything just aligned to make this really the right point in time to bring Cadillac to market in Australia and New Zealand.
” The brand will officially launch here this year with an electric-only lineup. When asked whether GM would commit to Cadillac being here to stay, Ms Bala said, “Absolutely”. “Hopefully just the fact these are vehicles that are being built in the factory in right-hand drive, they’ve been part o.
