Ottawa, May 21, 2024 (GLOBE NEWSWIRE) — SHEIN, the leading global fashion e-retailer, brought a burst of fashion and excitement to Ottawa’s ByWard Market with their highly anticipated Move & Groove mini pop-up. This exclusive two-day event captivated over 5,000 fashion enthusiasts in the local community and left a lasting impression with its vibrant display of sportswear styles, interactive activities, an exclusive yoga session and a charitable initiative to support Big Brothers Big Sisters of Ottawa. As SHEIN’s first mini pop-up in Canada dedicated exclusively to sportswear, guests were transported to a world of buttery-soft athletic apparel in vibrant hues that celebrated the arrival of spring.
Popular sportswear collections including GLOWMODE were on full display, along with selections from SHEIN’s men’s sportswear lines, offering shoppers the opportunity to refresh their workout wardrobes. Complimentary spring gifts with every purchase added a special touch, while mini-putt games provided fun for everyone at the pop-up. To foster a sense of collective well-being within the community, SHEIN hosted a morning yoga session at the Ottawa sign in ByWard Market as part of the pop-up festivities.
Experienced instructors guided attendees through a sequence of calming and restorative poses designed to unite mind and body. Set against the vibrant backdrop of the pop-up, the outdoor yoga class provided an oasis of serenity and self-care. The peaceful practice allowed fashio.
