New research from oOh!media, ‘A Professional Perspective’, has shone a light on the importance of both offices and airports when it comes to reaching affluent business professionals. The report by strategic consumer insights consultancy, Nature , surveyed 997 business professionals and business owners who earn more than $100k. These people were surveyed in key areas across Sydney, Melbourne, and Brisbane.
The report found that 83% of business professionals say in a world that has embraced hybrid working, the office remains a hub for community, productivity and connection. C-suite executives spend an average of 78% of their week in the office, which equals 3.9 days.
71% believe businesses function better with everyone working in the office, compared to 34% of non-managerial roles. Three quarters of respondents said being in the workplace gave them a sense of community and connection. 58% enjoy going into the office.
Professionals showed a strong inclination towards luxury goods, with brands like Cartier, Chanel, and Tiffany & Co being listed in particular. This is combined with a notable preference for shopping in CBD areas post-work. On both ends of the spectrum, a quarter of office workers shop for luxury brands monthly, and a similar proportion shop at grocery stores near their offices weekly.
82% of people surveyed expressed a passion for travel – the highest of any other category including Movies & TV and Health & Fitness. 93% of C-level executives are more likely t.
