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New Era will produce apparel and headwear with Team USA through the Los Angeles 2028 Olympic and Paralympic Games; six Olympians and Olympic hopefuls named as New Era ambassadors BUFFALO, N.Y. , June 11, 2024 /PRNewswire/ -- New Era Cap , LLC, the international sports and lifestyle brand, announced a multi-year "Official Product" agreement with the U.
S. Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the Olympic & Paralympic Games Paris 2024, Olympic & Paralympic Winter Games Milan 2026 and the LA28 Games including LA28 Games product. New Era will provide exclusive headwear to U.
S. Olympians and Paralympians, beginning with the moment they make the U.S.
Olympic and Paralympic Teams through their experiences in Paris . This new agreement with New Era Cap represents Team USA's first-ever official product deal with a headwear-focused brand. "We are excited to be expanding our relationship with Team USA , reflecting not only New Era's legacy in the American sporting scene, but our brand's global influence on fashion and culture," said Todd Sokolowski, Director of Licensed Products at New Era Cap .
"The honor of earning the title 'Olympian' or 'Paralympian' is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris .
" Throughout the spring and into the summer, athletes have received special Team USA -branded New.
