( WJW ) – It’s being billed as an “ultra-premium luxury ‘designer’ fruit that appeals to high-end consumers.” Yes, you read that right — we’re talking about a piece of fruit. This week, Rubyglow pineapples, with their red, distinguishing shells, were officially introduced to the U.
S. market. Fresh Del Monte Produce first debuted the fruit in China in January 2024 , with demand quickly outpacing supply, prompting a “global waitlist,” according to the company.
This particular variety — a cross between the traditional and Morada varieties of pineapple — had been under development for 15 years, Fresh Del Monte said. It’s described as “rare” in the world of pineapples, taking about two years to grow on a farm in Costa Rica. There’s also only about 5,000 available globally this year, according to Fresh Del Monte.
The Del Monte Note: Why this $20 bill sold for nearly 20,000 times its value Because they’re so rare, there is also a limited seed supply. The time-consuming cycle is what contributes to a steep price. (Retailers are in charge of setting the prices, Fresh Del Monte said, though at least one is attempting to sell a Rubyglow for just under $400 online.
) “From the intricate growing process to the distinct color, sweet taste and elegant packaging — every detail of the Rubyglow pineapple is meticulously crafted to deliver a premium experience,” said Melissa Mackay, Fresh Del Monte’s vice president of marketing in North America, in a pr.
