Thursday, May 9, 2024 Jennifer Jensen has joined the Global Destination Sustainability Movement (GDS-Movement) team as the UK Relationship Manager. GDS-Movement is a data-driven, innovative international change agency that drives socio-economic and environmental transformation in cities and regions across the globe. She is a new member of the GDS-Movement UK team, helping to develop and grow its exciting projects.
Jennifer brings over two decades of rich experience in tourism and destination marketing to her new role. Notably, she served as the Head of Convention Bureau at Marketing Liverpool for eight years, earning the prestigious M&IT Silver Award for Best UK Convention Bureau thrice during her tenure. In 2023, she spearheaded Liverpool’s Visitor Economy Sustainability Taskforce, earning recognition with the GDS-Movement’s annual Most Improved Destination Award.
In her role, Jennifer will apply her expertise to support UK Local Visitor Economy Partnerships (LVEPs) and Destination Development Partnerships (DDPs), leveraging GDS-Movement’s experience in collaborating with 17 UK destinations to create and execute regenerative tourism strategies, measurement programmes, and storytelling initiatives. Additionally, she will provide vital assistance to Visit England, particularly in their project with the English Core Cities, guiding them through their GDS-Index benchmarking journey to achieve their sustainability goals efficiently and effectively. “I am really excited to.
