Arnotts has hit back at claims their fan favourite biscuit, Tim Tams, has become the latest victim of “shrinkflation”. Australian woman Amanda Catalano accused the much-loved biscuit group of producing packets of the chocolate treat with eight biscuits in them compared to their 11 biscuit packets from the early 2000s. “Worst shrinkflation I’ve seen,” she declared on TikTok as she held up a packet of Tim Tam Deluxe Cafe Latte.
She added: “I haven’t actually opened a packet since the days of – remember the Tim Tam commercials of the 90s and early 2000s?” Playing a snippet of the infamous Cate Blanchett Tim Tam commercial in which the pack of biscuits never ran out, Catalano confessed, ”This is what I’ve always remembered. Stacked side-by-side, no gaps in the middle. There is 11 biscuits.
” Not to mention the prices keep going up. Insane. #fyp #foryou #foryoupage #shrinkflation #coles #woolies #aldi #woolworthes #supermarket #shopping #groceries The woman then showed viewers her recently purchased packet of the chocolate treat pointing out that there were only eight in the entire packet.
“Look at that, there are eight! Three biscuits missing,” she stated. “Like what is that space in between? That’s ridiculous.” Viewers were quick to reply to the video, mostly in defence of the brand, with one consumer stating “the fancy varieties always have less biscuits in them” and “it’s only the deluxe ones that are eight, the normal ones are 11”.
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