Aussies love a dual-cab ute, and Aussies also love doing dual-cab utes up with tailored accessories and add-ons to suit their lifestyle needs. Journalism for the curious Australian across politics, business, culture and opinion. It has meant a goldmine for the aftermarket, but in recent years most manufacturers have been releasing more and more genuine and warranty-backed accessories to keep customers within brand showrooms.
In many cases, manufacturers have established strong partnerships with third-party suppliers that would normally service the aftermarket. The 2024 Volkswagen Amarok is pretty fresh in market, having gone on sale last year based on the capable underpinnings of the latest Ford Ranger . Like its Ford-branded relative, we think it’s a segment benchmark.
While not quite the runaway success on the sales charts as the top-ranked Ford, the second-gen Amarok has been setting sales records in Australia, achieving an all-time monthly sales record of 1011 in October last year, and an average of 854 Australian monthly sales since it launched in May. In 2024, VW Commercial Vehicles Australia says its on track to meet its 10,200-unit Amarok forecast for the year, which would be almost double its 2023 result and much more competitive with the likes of the Mitsubishi Triton and Mazda BT-50 for annual volume. But VW Commercial Vehicles Australia wasn’t content with ‘just’ having a Ranger alternative in showrooms, and it’s now gone and developed a range of accesso.
